Self-feeding

Content provided by users is valuable and should be encouraged. Not only does this make users feel more engaged, but it's something free from which a profit can be obtained.

Motivation

The content must be of interest to the target audience. If it's not, they are unlikely to return or respond to a call to action, such as providing their email address.

Viral Marketing

Recommendation, especially by 'word of mouth', is fundamental. Try to make people talk about you.

Sustainability

The more active users your website
has around the world, the higher its value will be.

Killer Application

It's important that your website is better than similar sites on the internet and that it attracts a high percentage of customers from the traditional economy.

 INNOVATIon

Give users something they never dreamed of having. If you contribute something that doesn't already exist, you can be very successful.

Save costs

The virtual world is cheaper than the real one. Take advantage of this benefit.

Generate 'know how'

All knowledge gained is useful: as your business grows, keep track of the things leant - you might need them again in the furture. Also, your expertise is something that can be shared.

Personalize

The internet allows you to customize and specialize. Take advantage of this opportunity to target a lot of people.